Millions of families to receive healthy recipe cards
Katy Morton
Tuesday, January 3, 2012
Four million recipe cards will be sent to families to help them plan healthier meals as part of the Department of Health's Change4Life campaign.
Through the Supermeals initiative, families will receive recipe cards with ideas for healthy and affordable meals, along with discounts on fruit and vegetables and low fat yoghurts in over a thousand supermarkets across the country including Asda, The Co-operative and Aldi.
Recipe cards will be distributed through Asda supermarkets, health NGOs and door drops to Change4Life supporters.
A new online recipe finder and meal planner to help families plan their meals has also been launched, and one hundred thousand copies of a new cookbook published featuring recipes by celebrity chef Ainsley Harriott.
The new initiative follows research by the Department of Health that revealed the second most popular evening meal for families is a sandwich opposed to a balanced meal.
Chef Ainsley Harriott said, ‘This is a great way to give people the tools and imagination they need to get back into the kitchen and give cooking a try. All you have to do is make an effort to sit down and pull together a simple meal plan and follow some handy cost effective recipe ideas from Change4Life.’
