The average child in Britain sees between 20,000 and 40,000 television adverts a year, according to the report The Commercialisation of Childhood by think-tank Compass. It suggests that children are increasingly influenced and manipulated by marketing and advertising techniques. The report cites studies which have found that 70 per cent of three-year-olds recognise the McDonalds restaurant chain symbol, while only half know their own surname. To view the report go to publications at www.compassonline.org.uk.
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