The study for the Department for Children, Schools and Families looked at how to involve 'harder to engage' parents in childcare.
Researchers wanted to find out about how parents used informal and formal childcare to understand the 'trade-offs' that are made around childcare arrangements and identify parents' priorities in how services could be improved.
Mothers in the group felt 'a sense of entitlement' to high-quality, affordable childcare, while fathers were more interested in the logistical and financial aspects.
Nearly all the parents who took part said they found researching childcare options 'time-consuming'. Parents wanted one 'trustworthy website' with a message board to share concerns and gain advice from 'respected professionals', as well as other parents; clear information about different childcare options and tax credits; and advice on what they could do at home with their children.
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