
In 1925, The Nursery World was born, describing itself as ‘the only weekly paper in the Kingdom devoted to the interests of the greatest profession in the world – the profession of the Nursery’. By the ’50s, there was official merchandise, with the first The Nursery World diary published in 1954 by proprietors Benn Brothers (based at Nursery World’s offices in Bouverie House, 154 Fleet Street).
One copy from 1955, bought for 7 shillings and 6 pence (the equivalent of about £9 today), contained addresses for useful institutions (such as The Unmarried Mother and her Child, and the Association for Tall Women) and telephone number lists (dairy, chimney sweep, coal merchant and ambulance being suggested entries). There was a page to plot baby’s weight on a graph, a place to note husband’s clothing sizes, and sections on first-aid; giving much advice that is in direct contravention with best practice now.
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