Opinion

Opinion: Thinking outside the box

Watching television fosters materialism in children, says Robin Balbernie.

A report by the National Consumer Council adds another nail to television's coffin. It is well titled: 'Watching, wanting and well-being: exploring the links'. Along with similar research from other countries, it demonstrates that the more a child watches television, the more materialistic he or she becomes.

Capitalists may applaud this, but it also means these children have a correspondingly low level of self-esteem and low opinion of their parents. The latter might be because their parents have been too wet to stop them watching television. Children who have a low opinion of their parents also have a low opinion of themselves.

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