The third phase of the Government's national childcare recruitment campaign was launched in London this week by Sure Start minister Baroness Ashton. The four-week, 4m advertising campaign stresses the need for a diverse workforce, with a particular focus on people with disabilities and those from ethnic minority communities. There will also be specifically targeted information for men. The advertising features a range of scenes depicting different types of childcare settings accompanied by comments by children on how their childcarer has inspired them, on the theme of 'making a difference in a child's life'. The campaign website has been revamped to coincide with the launch and can be viewed at www.surestart.gov.uk/childcarecareers.
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