Tic Toc Childcare runs the 30-place nursery at the supermarket at Castle Point in Bournemouth. Director Ashley Cornwall, who also runs a 52-place day nursery in Twickenham, said that she initially approached Sainsbury's with the idea.
'I want to get quality childcare out there for parents on a walk-in basis,'
she said.
The nursery, which opened last month, is currently attended by an average of 15 children a day. Ms Cornwall said that its appeal was flexibility, as parents are able either to register for a term in advance or just turn up on the day.
The nursery is registered with Ofsted and parents of three- to five-year-olds are able to use their entitlement to five free two-and-a-half-hour sessions of educare a week.
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