Nursery World - Of service and sustainability

By Purnima Tanuku, chief executive of the National Day Nurseries Association Once again nurseries have hit the headlines, this time accused of creating a generation of 'Vicky Pollards' with staff as poor role models who cannot speak properly.

Once again nurseries have hit the headlines, this time accused of creating a generation of 'Vicky Pollards' with staff as poor role models who cannot speak properly.

Nurseries know this is simply not true. However, parents could be forgiven for being concerned by some stereotyping of nurseries as offering a poor quality '8am until 6pm' service run by underqualified staff.

The NDNA decided to conduct research into the true service nurseries are providing. The report, 'Day nurseries: what type of service do you really provide', found that 82 per cent of the under-twos in nursery are there on a part-time basis. Tellingly, 85 per cent of nurseries said that quality childcare, a great atmosphere and staff attitudes were all 'very important'

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