One of the companies to have been approached in this way is the Childcare Corporation, which has 11 nurseries in central and southern England. Its marketing manager, Nicky Jurkschat, said, 'A distressed nursery manager rang recently following a claim by a Lancashire company that the nursery owed Pounds 490 after agreeing over the phone six months ago to advertise in its child abuse booklet. Because we are a nursery chain, everything is booked through me at head office, so I was surprised to hear it.'
The Childcare Corporation challenged the claim, only for both Ms Jurkschat and the company's chairman, Alan Bentley, to receive other calls from the company claiming it was owed money. 'My concern is for smaller owner-operated nurseries who may not have a head office to deal with these formalities and are being bullied into something they never agreed to.
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