If the nation's parents are turning to behaviour strategies such as 'the naughty step', it's largely due to the influence of the Channel Four programme 'Supernanny'.
The huge popularity of the series has underlined that hard-pressed parents are hungry for advice on how to be better disciplinarians and are prepared to put its techniques into practice.
Parenting website Raising Kids corroborates the influence of 'Supernanny'
and similar shows. Its survey of more than 3,000 parents found that 69 per cent thought such programmes were of practical help, and that strategies such as 'time out' and reward charts were effective ways of helping children to be better.
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