Nursery World - Company profile (2)

You will find children playing happily and constructively with role-play resources from Three Bears Playthings in nurseries and primary schools throughout the country. The hallmark of Three Bears Playthings is their simplicity, such as in the Construct-a Space Playhouse System, which consists of an easy-to-assemble frame and a range of different play covers, and the tabard-style role-play clothes which small children find easy to put on and take off independently. Linda Calvert recognised this need to make everything as simple as possible when she founded the company 14 years ago. 'To maximise creativity, young children need to play when they feel inspired and not have to struggle with clothes they can't get on without help. It was when I was helping at my son's playgroup that I realised how shoddily made most role- play clothes were and how difficult the children found them,' Linda says.

Linda Calvert recognised this need to make everything as simple as possible when she founded the company 14 years ago. 'To maximise creativity, young children need to play when they feel inspired and not have to struggle with clothes they can't get on without help. It was when I was helping at my son's playgroup that I realised how shoddily made most role- play clothes were and how difficult the children found them,' Linda says.

She had already made a few outfits for her own two children and began to make them for the playgroup, too. The tabard clothes were so successful that soon they were in demand from other playgroups and nurseries in the area.

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