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Case study: Market research

Deborah Robinson opened Petit L'Enfant in Carterton, Oxfordshire last month: '"Research, research and double check" has become my mantra while starting my nursery. I'm a mother of three and have lived in Carterton for 11 years so I know finding childcare is a problem. A lot of young families, single parents and an air force base have created demand.

'"Research, research and double check" has become my mantra while starting my nursery. I'm a mother of three and have lived in Carterton for 11 years so I know finding childcare is a problem. A lot of young families, single parents and an air force base have created demand.

'My EYDCP helped turn gut feelings into something solid by providing data on the children in the area and confirming that local nurseries are full with waiting lists. This helped me decide to aim at the residential market and meant I didn't have to take to the streets with a questionnaire.

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