My relationship with parents of the children at nursery is central to its smooth running. I need them to choose our nursery when selecting their childcare; if they don't, the nursery will not be viable. It is all a matter of confidence - confidence that my staff and I will provide quality care for their child.
How do I inspire that confidence? I believe it happens on a number of different levels. The way I present myself and the nursery is important. Parents have said to me that they looked around nurseries where the manager looked 'scruffy' and their reaction was, 'if she can't look after herself then we don't have the confidence that she can look after our child!'
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