I have recently launched our page (The Old Station Nursery Group) on Facebook and will be using it to communicate with our customers and to suggest a few value-added extras. Maybe some offers, the occasional voucher, or advance information about new initiatives - anything, really, that helps us communicate with them and makes them feel more involved with the nurseries. For example, we are just about to roll out a direct debit scheme for our parents - something that has been surprisingly difficult to put in place - and I will be using Facebook to share the process with them and offer an incentive for early subscribers.
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