The ability to recruit and retain high-calibre, motivated staff isessential to grow any business, but for nursery providers, it is notalways easily achievable.
As Purnima Tanuku, chief executive at the NDNA points out, working inthe early years sector is demanding and often low paid. At the sametime, competition from other sectors is increasing - particularly frommaintained nurseries where the pay and promotion prospects can bebetter.
She says, 'Many of our members report that their staff are highlycommitted and loyal and that they would like to be able to reward themfor this. However, because of the pressure that higher wages place onfees, even when staff undertake extra training and professionaldevelopment, it is hard for nurseries to reward them financially, andthis contributes to staff churn.'
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