The moniker that a chain adopts should be memorable and tell parents instantly what kind of care it offers, says Katy Morton.
Nursery group Kidzrus has been told to change its name by Toys R Us.
What does your business name say to your customers? Paul Richards offers advice on branding in the nursery sector.
The Westminster Children's Society, which has 19 social enterprise nurseries across London, is relaunching itself on Monday (14 September) under a new name.
Foster independence and encourage name recognition with this simple routine. Resources
Perhaps the hardest part of establishing a new nursery is coming up with a distinctive name, says Derek Hayes.
Looking at the Chains directory over the past decades reveals changing trends in nursery names. Annette Rawstrone asks what makes a successful title
An ethos of mutual gain in college studying and working practice is described by Dr Cath Arnold, who leads on the MA in Integrated Provision for Families, based at the Pen Green Centre.
Winner: Bookstart Corner, Booktrust, London
