The early years marketplace is no stranger to significant marketing efforts as companies strive to sell their goods and services to new parents. Brands like Pampers, Cow & Gate and Farley's resonate with feelings of familiarity and establishment. It is no coincidence, however, that brands and products enjoy high levels of awareness among consumers. It is the result of many years of marketing investment and effort.
What's this got to do with nurseries? Well, I think that at a time when Government initiatives are seeking to establish new publicly-funded settings, and the industry faces up to a smaller market of very young children, there is significant pressure being brought to bear on existing nursery operators. Many have never had to think about issues of reduced demand, competition and marketing as much as they do now.
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