Running from next week (Monday 17 July) until Sunday 12 August, or while stocks last, 200,000 portions of crumpets with butter and jam will be available to give to both adults and childcare at no cost when they ‘Ask for Ellen’ at any Morrisons Café.
The initiative is named after Warburtons’ founder, Ellen Warburton.
New research commissioned by The Warburtons Foundation, surveying 1,000 parents of school-aged children, found that 64 per cent of parents are worried about the increased costs of their child being at home for the summer.
Parents think the school holidays will cost them almost £200 extra over the six-week holiday due to childcare and family activities.
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