If there's one thing we know about children, it's that they're all different. Especially in reading choices. Some want to hear about Mr Grumpy and Miss Silly until they're way past six. Others poke reference books on dinosaurs into your face, demanding 'This one!' even before they can say the word 'brontosaurus'.
Age guidance on bookshelves, websites and in reviews has always been helpful. But this new plan is designed simply to speed up shelf-stacking in supermarkets. Unlike the '3 for 2' peel-off stickers we see in bookshops, these age bandings - or brandings (5+, 7+, etc) - are strikingly printed on the book itself. You can't get them off unless you rip away a third of the cover.
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