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Thrive Childcare and Education's new director of people to focus on recruitment and retention

Thrive Childcare and Education has appointed its first director of people and communications to promote early years education as a career of choice.
Azma Broughton (back row, third from left) with colleagues and children at Thrive’s Media City Nature Kindergarten in Salford
Azma Broughton (back row, third from left) with colleagues and children at Thrive’s Media City Nature Kindergarten in Salford

The nursery group of nearly 50 settings in Scotland and the North-West has hired Azma Broughton, who has more than 25 years’ experience in people leadership, to develop a plan to recruit and retain high-quality early years professionals.

The move is partly in response to the impact the pandemic has had on the business including managing staff absences due to Covid-19 and losing members of staff to other sectors.

Under the role, Broughton will also look at ways to enhance the support they provide to employees, including the rewards they offer, and the quality of the training.

Cary Rankin, Thrive chief executive, said, ‘Competition for talent is fierce and our focus on retention and attracting new people will be critical to our growth and stability.

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