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Parents lack information on vitamin D for children

More than a third of parents have never received information from healthcare professionals on vitamin D levels in their child, a new poll finds.


Despite this, the online survey of 2,000 parents of children under five by public health awareness campaign Vitamin D Mission, found that two-thirds of mothers and fathers would trust healthcare professionals to provide this type of advice.

Of the parents that took part in the survey, over 77 per cent said they were unaware of their child's daily dietary requirement of seven micrograms of vitamin D.

The campaign, which was launched this year and aims to eradicate vitamin D deficiency in the UK's under-fives, says that UK children are currently receiving just 27 per cent of their dietary requirement of vitamin D.

One in five parents surveyed were also unaware of the Department of Health’s recognition of under-fives as among the most at risk of vitamin D deficiency, and 60 per cent said they were unconcerned about the dangers of insufficient levels of the vitamin.

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