The campaign, Start 4 Life’s If They Could Tell You, highlights how babies use expressions, reactions, noises and cries to communicate their needs and feelings to parents.
New guidance for frontline practitioners to help them start conversations with parents about building their relationship with their baby has also been launched.
It comes as new research suggests many parents are unaware of the link between their baby’s good mental health and early childhood development.
The survey by Censuswide explored parents’ understanding of building a positive connection with their baby. It found that over half (53 per cent) believe that parenting advice they received in their baby’s early life, such as letting the baby ‘cry it out’ (53 per cent) and limiting physical affection (52 per cent) to avoid the baby becoming clingy was outdated, with almost a third (31 per cent) of parents feeling guilty for following this advice when their baby’s cues indicated otherwise.
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