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Case study: Kidsunlimited

Kidsunlimited has embraced the idea of opening nurseries on new housing developments. The company has signed up to run a 120-place nursery on developer Taylor Woodrow's Macintosh Village, outside Manchester, which will be ready in June 2005. The chain is also involved in another joint development due to open in 2006.

The company has signed up to run a 120-place nursery on developer Taylor Woodrow's Macintosh Village, outside Manchester, which will be ready in June 2005. The chain is also involved in another joint development due to open in 2006.

'The Macintosh development (right) is an opportunity for parents in Manchester who want their young children to be near home, and to have less disruption in their journey to and from work each day,' says a Kidsunlimited spokesman.

Kidsunlimited recognises the benefit the developer gets from having the chain on board. 'It's no secret that developers see integral nurseries as a positive thing,' says the spokesman. 'It can give developers a marketing angle. It can also help with planning permission because it forms an important centre for the community.'

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