Behind the campaign is the British Dietetic Association’s (BDA) Dieticians in Obesity Management Specialist Group (DOM UK) and the Children’s Food Campaign.
It comes as a survey by DOM UK, conducted in partnership with Slimming World, found that parents are being pestered by their children to buy junk food at checkouts.
Of the 1,923 adults polled, 64 per cent of which were parents, 83 per cent said they have been pestered by their children to buy unhealthy snacks while queuing at the supermarket, and 75 per cent admitted to giving in to their children’s demands.
Over 90 per cent of respondents said that junk food at the checkouts contributes to obesity in adults and children.
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