Q: I need to be more actively marketing my nursery but have no budget for it. How do other nursery leaders do this with no spare money?
‘Traditional advertising for nurseries is a bit dead. But you do not need any budget to market through social media. A lot of nursery professionals are scared of social media and think that they have to be a personality and do crazy dances on TikTok. It absolutely does not have to be like that.
‘We realised parents only see the start and end of a day. So we try to showcase what we do in the day with a video. At the same time we can talk about our core values, for example, show children doing a messy play session, and talk over that visual about the activity's benefits.
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