Opinion

To the point - Getting mums on side

Last week marked the beginning of party conference season. All the parties know that they have to speak to and for women to stand a chance of winning in 2015. This means that childcare will increasingly feature as we head towards the election.

The Tories have already set out their stall: the new Tax-Free Childcare Voucher (that isn't tax free) is their answer to the challenge of high childcare costs. We can safely assume that the £250m for families in Universal Credit that was announced alongside the voucher was a concession to the Lib Dems and would not have featured had the Tories been in Government on their own. While the new voucher may in part have been intended to win back those who had lost child benefit, in many ways it backfired. Stay-at-home mums were furious about being excluded and there was widespread disagreement with the decision to include some of the richest families.

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