Last weekend I was fortunate to receive that elusive combination of the sun shining on a scheduled outdoor event, nursery open day.
Love it or loathe it, marketing your nursery has got to be an active part of your action plan if you are to remain sustainable.
A nursery open day is one way of drawing attention to what you do, inviting your target demographic in to your setting while at the same time offering a fun-filled day of activities to your current families who should, after all, be your best sales people!
Choosing a theme will give the day a focus. I held mine on National Gingerbread Day, which provided the backdrop, tying in everything from the artwork on the invitations to the activities on the day.
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