Children's minister Sarah Teather has asked Reg Bailey, chief executive of Christian charity the Mother's Union, to conduct the review to address parents' concerns that children are being pressured into growing up too quickly.
The review, to be published next May, will define what is meant by 'excessive commercialisation' and 'premature sexualisation', and investigate its impact. It will also identify what systems are in place for consumers to voice complaints and assess whether new measures are needed to keep businesses from selling children inappropriate products.
It follows media outrage after products such as pole dancing kits and push-up bras aimed at nine-year-olds were stocked by major retailers, including Tesco and Asda.
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