Package holiday company On the Beach, supported by Olympian Rebecca Adlington and the Royal Life Saving Society UK (RLSS UK), have launched a petition urging the next government to carry out an ‘urgent’ review into the colour of children’s swimwear.
According to testing by colour experts, blue, white and grey swimsuits are pretty much invisible underwater, even just two metres below the surface. This means that if children run into trouble, it’s almost impossible to see them because of the lack of contrast under the light reflection. In contrast, swimsuits in pink, red or black can all be seen clearly under the water’s surface.
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