The charity’s latest prize draw challenges children to have their photo taken holding something they have read that relates to the World Cup, from a newspaper or book to a football sticker album.
Mr Lampard is a supporter of the National Literacy Trust’s football and literacy work, and has written his own series of children’s books, Frankie’s Magic Football, published by Little, Brown Books for Younger Readers.
The competition is inspired by the National Literacy Trust’s Love Football: Love Reading 2014 toolkit, a free resource for schools to inspire young people’s reading during the World Cup.
The resource will publish an original children’s story, written by author Tom Palmer, in 24 parts over the five weeks of the World Cup. Each chapter will be roughly 700 words long, equating to a five- to ten-minute classroom read.
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