Five childminding organisations across the UK and Ireland have joined forces to launch the campaign which aims to promote childminders and bust myths about the profession, such as that childminders are just babysitters, or are unqualified and unregulated.
Behind the campaign is the Professional Association for Childcare and Early Years (PACEY), PACEY Cymru, the Northern Ireland Childminding Association (NICMA), Childminding Ireland and the Scottish Childminding Association (SCMA).
Key myths the campaign aims to dispel about childminders include:
The myths, together with facts about childminding are printed in a brochure produced by the group of childminding associations. There are also nine myth-busting cards that can be shared through social media using #ChildcareChampions and #ChildmindingVoices.
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