The health secretary Wes Streeting has confirmed a ban of ‘less healthy’ food adverts and TV commercials before the watershed will come into place from October 2025.
The Government believes the measures will see children consume 7.2 billion fewer calories per year, preventing an estimated 20,000 cases of childhood obesity.
According to the latest NHS data, almost one in 10 reception-aged children are now considered obese, and by age five, one in five children have tooth decay because of excess sugar consumption.
The move to ban junk food adverts before 9pm was first announced by the Government in September following a consultation on proposals to further restrict the promotion of less healthy food and drink.
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