Providers and local authorities are telling me that tens of thousands of families are asking about free early learning for their two-year-olds, yet not all families confirmed as eligible are taking the offer up straightaway. Why is this, and what can we do about it? Children are only two for a short time.
In my experience, it is because parents can think it is too soon for their child, or they don't want as many as 15 hours per week.
Sometimes they have a provider of choice, and it is full and has a waiting list.
We need to avoid using jargon and professional phrases. Phrases such as feeling happy and confident, being safe and healthy, growing well, talking and listening, making friends, having fun, playing and learning, and being ready for school, take the message home. For parents the benefits are time for themselves in order to take a rest, go to work or study.
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