Features

Special Report: Digital partnerships – keeping parents in the loop

Communicating virtually with parents through live updates and user-friendly apps is driving forward more meaningful partnerships with parents – and streamlining business practices, Nicole Weinstein discovers

The days of printing out photos, captioning them with hand-written notes and sticking them into a colourful scrapbook that’s been lovingly created as a memento to hand over at the end of a child’s nursery journey is almost a thing of the past.

In this new era of virtual communication, parents receive on-tap information about their children’s progress and development. Everything from a live account of how well they settled after drop-off to daily updates about naps, nappy changes or what greens they ate, and sometimes even a video of them having fun in the home corner.

Parents love to take a sneak peek at these snippets of information that pop onto their news feed from the nursery’s parent app while they are at work. They interact with a ‘like’ or a brief comment, which sets them on the road to a two-way relationship with the setting, where they will soon be sharing what they did at the weekend.

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