Features

Recruitment: Part 3 - Reeled in

What should employers put in a job ad, and how can companies target the over 50s? Charlotte Goddard reports

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The job ad is often the first communication a setting has with a potential candidate, and it is an opportunity for a nursery to stand out against its competitors. Nursery Worldasked more than 500 practitioners what they would like to see employers include in job ads, and the answer came loud and clear: pay, hours, and Ts&Cs such as holiday allowance. One practitioner said, ‘I would like to see a real statement about the job and the importance of that role within that team, not just generalised statements from a job description that could describe any role.’

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