Features

Nursery World Awards 2024 - Online and Social Media Award

Awards
WINNER - Polka Dot Farm, Billericay, Essex

Polka Dot Farm opened in November last year and the website was developed as a crucial part of the new nursery’s marketing strategy, recognising the need to build a strong online presence even before the physical location was ready.

The website aimed to establish trust and interest among prospective parents through informative and engaging content. By also collecting interested parents’ email addresses, a direct line of communication with potential clients was established, enabling the leadership team to nurture leads and convert them into enrolments.

The website features a clean, user-friendly interface that highlights the nursery’s key aspects, such as the curriculum, facilities and staff qualifications. A prominent call-to-action button directs visitors to sign up for the nursery newsletter. Additionally, the website includes virtual tours, testimonials from parents and a blog that offers valuable parenting tips and updates about the nursery.

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