In some cases, people sell to a buyer they aren’t keen on. Luckily these are rare and tend to be for one of two reasons: there is no other buyer on the horizon and time restraints means the offer must be accepted; or the money is too good to refuse.
The sale of a business is as much emotional as it is transactional. For most owners, no matter how successful the business has been, it has been a labour of love, and to pass that on to another person requires an element of trust. This is at conflict with the feeling that the seller must accept whichever buyer shows interest, regardless of personal feelings.
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