The Pink Stinks campaign, protesting at the culture of pink that now pervades young girls' lives, hit the headlines when it called for a boycott of stores selling gender-stereotyped toys. Now the twin sisters behind the campaign (www.pinkstinks.org.uk) are working on another website, www.cooltobe.me. This is aimed at girls AND boys, but with the primary purpose of offering positive female role models to the younger generation. Together, the sites raise important questions for early years practitioners about gender, resourcing, the principles of the EYFS and our expectations of children.
Launched by Emma and Abi Moore, the Pink Stinks campaign sought to highlight and start a debate about gender issues as part of its wider goal to encourage marketeers and the media to promote more positive gender roles to girls.
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