I’d like to start with a confession. I love Jamie Oliver. I’m sorry, Jules, I know he’s yours but I’ve said it now and I know I am not alone. Ever since he buzzed onto our televisions on his moped 20 years ago and introduced us to his bachelor pad, his buddies, his one-day-to-be-wife, Jules, and his deceptively casual approach to robust Italian cooking, the nation has followed his progress, cooked his latest creations and, recently, watched him take on the establishment.
Alarmed by the loss of kitchens and trained cooks in schools and the subsequent slide in nutritional standards, he launched his campaign to bring back proper cooking and healthy school dinners, dragging the Government behind him. Now he’s turned his impressive energy to fighting the food industry in a battle to cut the harmful quantity of sugar in processed food.
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