Publishing group Haymarket first purchased the magazine in October 1967 when it had been stripped of its popular title and re-named 'All About Children'. We promptly returned to the time-honoured name of Nursery World.
As the editor of the 13 October 1967 issue stated, 'By this name our magazine was known and esteemed for 40 years, and throughout that time it was read enthusiastically by nannies, mothers - and even grandmothers - alike. Now we are taking a big step forward and setting out to embrace everyone in the field of child care.'
For the sum of one shilling, readers in the late 1960s received a magazine packed full of child development advice, notes for nursery students, tips on equipment, insights into nurseries around the UK and abroad, a lively readers' forum, recipes and, of course, an obligatory knitting pattern.
As the early years sector professionalised, so did Nursery World. The modern magazine, which returned to the Haymarket fold in June 2007, is now firmly aimed at early years workers. It remains the voice of the profession, a place that childcarers turn for advice and reassurance from the sector's leading experts, along with the latest news and analysis.
Readers are no longer restricted to airing their views and best practice tips on the magazine's letters page. There is also a vibrant online Nursery World community with childcare practitioners interacting with each other on the magazine's website forums and even on its dedicated Facebook and Twitter pages.
Nursery World is one of the oldest weekly magazines in the world but it has kept with, if not ahead of, the times while always highlighting the importance of a child's early years and championing the dedication of childcare professionals. It is with pride that we publish such an important and influential magazine.
The Rt Hon the Lord Heseltine CH,
Chairman, Haymarket Group
