Tyler offers some pointers on how to begin creating a strategy.
Your strategy is the who, what, why, where and when of your social media activity. Begin by looking at these points in the context of your setting.
Who?
We know your customers are going to be parents, but what are their interests and concerns? Write a customer profile with your team. This means everyone is clear on who they are talking to online. Try answering the following:
Why?
Social media can be used for public relations, marketing, communication, networking or customer service. What reasons make most sense for you?
What?
Show rather than tell. Photos, your news, children's work and video that demonstrates a variety of activities, indoors and out, with children looking happy, interested and excited, will have much more impact than just telling people you do all these things.
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