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Spotlight on ... Effie Moss

Chief executive of Just for Tiny People

What is Just for Tiny People?

We create handmade, bespoke teepees and accessories to provide a magical space for a child as they move through their childhood.

What made you decide to set up a business?

I've always had my own businesses and worked. I'm quite entrepreneurial, so quite restless. My businesses are my creative outlets, whereas my jobs were always in corporate companies. It was nice to have a daily job for my living and my business as a hobby.

How did the Dragons' Den investment change your life?

We were already quite a popular business. Dragons' Den catapulted us beyond that, and there were a lot more eyes on us. The investment helped us improve the behind- the-scene process and grow.

What's the next step for you?

We didn't grow organically, so we went from being small to going crazy. So we have to sort ourselves out before we expand globally, developing the idea of a magical space for children. That's the plan for the next couple of years. Teepees are a nice space that children can use at all ages - for different purposes at three and seven for example.