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Nursery Management: Marketing - Easy on the eye

The explosion in online marketing has made the nursery logo an essential factor in building recognition and customer loyalty. Katy Morton talks to some nursery groups about their approach to branding and design, and finds that keeping it simple is often the best way to go.

Nursery Management: Finance - Talking about money matters

As more parents struggle with childcare costs, nurseries need to have clear policies about paying fees and collecting debts while remaining sensitive to family difficulties, says Claire Schofield, director of Membership, Policy and Communications at National Day Nurseries Association.

Nursery Management: Two-year-olds - Quality is all

With the aim to extend the free entitlement to 40 per cent of all two-year-olds by 2015, nurseries are having to think long and hard about how they can equip themselves to deliver this, as it will require many changes, says Mary Evans.

Nursery management: Editor's view

Rising costs across the board this year have meant that many nurseries have had to be content to tread water rather than embark on growth. Even with a sound business plan and strong local demand, nurseries still face the problems of parents struggling with the price of childcare, drastic cuts to subsidised training and the ongoing shortfalls in funding for the free entitlement.

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