Daddy Pig promotes family reading for BookTrust

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Peppa Pig’s Daddy Pig has been unveiled as Ambassador for BookTrust, the UK’s largest reading charity.

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Daddy Pig, one of the world’s most famous pigs, is father of Peppa and George and husband to Mummy Pig.

An architect by trade, Daddy Pig will be working with BookTrust on upcoming projects, helping to encourage families to read together.

Daddy Pig said, ‘With two little piggies of my own, I know how important reading and sharing stories are and I’m oink oink overjoyed to be working with BookTrust.’

BookTrust reaches 2.5 million children across the UK each year with books, resources and support to help them develop a love of reading.

CEO of BookTrust Diana Gerald said, ‘We’re thrilled to have Daddy Pig on board. Having him support our core message of reading for pleasure is wonderful and influencing better reading habits is something we’re incredibly passionate about. Families love the Peppa Pig books and television programme and we know that they will benefit from his sage advice and words of wisdom.’

For more information, visit www.booktrust.org.uk.

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