TV campaign to aid tolerance

James Tweed
Wednesday, February 18, 2004

Young children across Ireland are being encouraged to respect each other's differences in a groundbreaking early years initiative. The Media Initiative for Children has been developed jointly by NIPPA - The Early Years Organisation and the Peace Initiatives Institute (PII), based in Colorado in the United States, over the past two years. It aims to combine television advertisements with interaction in pre-schools to help children aged three to five to have a greater understanding of their physical, racial and cultural differences.

Register now to continue reading

Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:

  • Free access to 4 subscriber-only articles per month
  • Unlimited access to news and opinion
  • Email newsletter providing activity ideas, best practice and breaking news
Register Now

© MA Education 2019. Published by MA Education Limited, St Jude's Church, Dulwich Road, Herne Hill, London SE24 0PB, a company registered in England and Wales no. 04002826. MA Education is part of the Mark Allen Group. – All Rights Reserved