TV campaign to aid tolerance
Wednesday, February 18, 2004
Young children across Ireland are being encouraged to respect each other's differences in a groundbreaking early years initiative. The Media Initiative for Children has been developed jointly by NIPPA - The Early Years Organisation and the Peace Initiatives Institute (PII), based in Colorado in the United States, over the past two years. It aims to combine television advertisements with interaction in pre-schools to help children aged three to five to have a greater understanding of their physical, racial and cultural differences.
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