Spotlight on ... Penny Johnstone, owner of fundraising products company All My Own Work

Name: Penny Johnstone

Position: Owner of All My Own Work, a company specialising in personalised products to help nursery fundraising

- How did you come up with the idea 21 years ago?

I was a secretary for my son's playgroup and we were trying to think of new ways to raise money. At the same time my son had been drawing a picture and I just put two and two together. I started off with a laminator and going around local playgroups to see if they were interested in designing personalised play mats.

- Did you ever think the company would grow like it has?

No, never. It grew quite fast, particularly once I started the website eight years ago, which enabled me to move running the business from home to a unit and employing my husband and two sons.

- What's in store ahead?

We are launching some new products including banners, sports bags and promotional materials for nurseries to plug their own logo.

Nursery World readers can receive a 21 per cent discount on selected items online at

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