Opinion

Sarah Brown: 'It's time for Government to wake up to the evidence that investing in early years is the best decision '

Viewpoint
The chair of Theirworld explains the importance behind the global children's charity's newly launched Act For Early Years campaign, which calls for quality early childhood care and education for every child.

Every parent understands the importance of the first few years of a child’s life. How children’s needs and abilities develop at incredible speed, and how much they benefit from reliable, nurturing and affordable care. It’s simple, as simple as child’s play.

But in the UK and around the world, this fundamental necessity of giving children a good start in life is suffering from lack of investment and lack of interest from our leaders. 

This has been the case for some time, but right now the cost of childcare in particular has become a major concern. To take a global look at the issue, Theirworld commissioned a survey, conducted by Hall & Partners, of more than 7,000 parents and carers with children under primary school age in the UK, US, the Netherlands, India, Brazil, Turkey and Nigeria. 

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