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Recruit & retain: How one Essex setting is bucking the trend by offering unique incentives

Management
As the recruitment and retention crisis in the early years continues, in the first part of a new series, Katy Morton talks to a setting in Essex about how its staff incentives and benefits are helping buck the trend

In the eight months since it opened, Polka Dot Farm in Billericay has built a ‘strong team’ thanks to its unique staff incentives and creative use of social media to attract new people.

The predominantly outdoor nursery in Billericay, Essex, employs 36 staff and has 201 children on roll.

Finding the right staff for the setting has not proved an issue, say owners Faye O’Rourke and Sian Millar, (pictured, right) who attribute their success to their lively social media posts, attractive employee incentives and the uniqueness of the setting.

‘With the continuing recruitment and retention crisis, offering staff incentive packages is now a must. Both Sian and I have worked in the industry for 20-plus years, so when we launched the setting, we knew we had to offer something unique to attract staff, not just free pizza in the staff room every Friday,’ explains Faye, who says investing in early years staff is a must.

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