Restrict online marketing, says family body

By Katy Morton, Nursery World, 5 February 2009

Children as young as three who use the internet are in danger of being targeted by advertisements trying to sell them something, making them more materialistic and causing disruption to family or peer relationships, claims the Family and Parenting Institute.

The FPI's new report, Business Thinks Family, calls for a ban on the 'wishlists' on toy manufacturer websites, which allow children to send requests for particular toys to their families and friends. Mary Macleod, chief executive of the FPI, said, 'Parents tell us they are constantly put under pressure by their own children for the latest must-have toy or computer games. This can cause...

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