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NCMA film markets the childminding choice

Katy Morton, 17 February 2010, 12:00am

Childminding is the focus of a new film on DVD produced for parents by the National Childminding Association.

The short film, 'Home from Home: the benefits of home-based childcare', aims to show parents what choosing a registered childminder will mean for them and their family.

It is accompanied by an information leaflet titled 'Home from Home: Giving your child the best start'. This includes five top tips and a list of useful questions that parents should ask when visiting a prospective childminding setting, such as what qualifications and training the childminders have, whether they belong to a network or childminding group, and if they have registration and insurance certificates.

Catherine Farrell, NCMA joint chief executive, said, 'We are very excited about the new film and leaflet, which we hope will help parents to choose a home-based childcarer. Recent research has shown that many families do not know what a registered childminder can offer and would welcome more information on the benefits of home-based childcare.

'The DVD and accompanying material is available to download, making it easily accessible to thousands of families. We hope that parents will use it to support them in making childcare choices.'

The DVD has been distributed to the NCMA's regional offices and to the majority of Children Come First network co-ordinators.

The film and leaflet form part of a wider marketing campaign to increase awareness about registered childminders and nannies as quality childcare choices.

Further information: To download the DVD and leaflet visit www.ncmafilm.org.uk

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